Subway Restaurants Gets In Tune with New Promotion | Adweek Subway Restaurants Gets In Tune with New Promotion | Adweek
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Subway Restaurants Gets In Tune with New Promotion

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NEW YORK--Subway Restaurants is introducing a music-themed Kids' Pak promotion featuring a rock 'n' roll music system that consumers assemble by collecting four toy pieces. When the pieces are fitted together they form a miniature "boom box" that sings, lights up and dances across the floor. The promotion will run nationwide at participating restaurants in the U.S. and Canada from Nov. 19 through Dec. 30.

To support the promotion, Milford, Conn.-based Subway has created a print ad for participating restaurants to use in local markets, as well as POP materials.

"We are excited to feature this promotion," said Joanne Vermilya, promotional services supervisor, SFAFT (Subway Franchisee Advertising Fund Trust). "These fun toys will help increase traffic to thousands of Subway restaurants."