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BOSTON Subway, in the midst of a review for creative chores on its $220 million account, has tapped McCarthy Mambro Bertino to fashion a corporate image TV spot, the client confirmed.
MMB, an independent shop in Boston, is also one of nine contenders taking part in the review, sources said.
MMB shot the spot this week in New Orleans, focusing on two African-American men who claim to have lost a significant amount of weight in part through a diet that includes eating Subway sandwiches, sources said.
Chris
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