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CHICAGO The Subway Restaurant chain has placed creative for its global account in review, according to a representative for the Subway Franchisee Advertising Fund Trust.
Spending is $220 million, per TNS Media Intelligence/CMR.
Incumbent Euro RSCG MVBMS Partners, New York, has been invited to defend, the client rep said. Joanne Davis Consulting in New York will be handling the review. The winner will be expected to have work ready to go for the fall.
Media chores with Grey Global Group’s MediaCom, New York, are not in play, the rep said.
“The
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