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CHICAGO Fallon and Subway have agreed to part ways on creative duties for the company’s $220 million account after less than a year together.
The client said it would work with Boston-based independent McCarthy Mambro Bertino, which has previously handled projects for the chain, through the third quarter, and probably launch a review as summer draws to a close.
Chris Caroll, marketing director for the Subway Franchisee Advertising Fund Trust, said the board was not satisfied with the direction of Fallon’s creative.
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