'Subservient Chicken' Named 'Most Infectious' Viral Campaign

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NEW YORK Crispin Porter + Bogusky took top honors at the Viral Awards, which named the agency’s Burger King “Subservient Chicken” the “Most Infectious North American Viral.” The effort won a gold award and was also honored in the “Most Creative Use of Technology” category.

The Viral Awards is a London-based competition honoring viral advertising, from Internet-based campaigns to word-of-mouth efforts. The winners were celebrated at a reception at the Chelsea Art Museum in New York on Tuesday.

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