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NEW YORK Subaru is placing its gay and lesbian advertising into the mainstream press this month by breaking the first of three new ads in the December Vanity Fair.
The December issue—which spotlights gay and lesbian broadcast and cable TV programming as its cover feature—offered the car maker a unique opportunity to appeal to its core audience while reaching out to a broader range of sophisticated, urban readers.
“The directive from Subaru has always been make it intelligent, make it thoughtful and make it appeal to that audience,” said John Nash, creative director of Moon City Productions in New York.
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