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A pair of agencies that as of two weeks ago did not expect to participate in the Continental Airlines’ review has emerged as finalists.
One shop, Ammirati Puris Lintas in New York, reversed an earlier decision to forgo the invitation to pitch the $50 million account. “Upon further consideration, we decided that we couldn’t resist this opportunity,” said Martin Puris, Ammirati’s chief executive.
Sources said there is a bit more behind the decision: Ammirati is expecting to hear this week if it won the Air France account.
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