Study: Traffic to Video Sites Doubles | Adweek Study: Traffic to Video Sites Doubles | Adweek
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Study: Traffic to Video Sites Doubles

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NEW YORK Daily traffic to YouTube and other video-sharing sites has soared in the past year, the Pew Internet & American Life Project reports. In fact, such traffic has nearly doubled to 48 percent of adults, according to Pew's survey released this week.

Several factors contributed to this rise including the increased penetration of broadband within households. Fifty-four percent of adults now have high-speed Internet connections at home.

Pew's national phone survey spanned across 2,054 adults, 48 percent of whom used a video-sharing site, up from last year's 33 percent.

Fifteen percent of the respondents used a video-sharing site in the day before they answered the survey.

"The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity of such sites among men, younger adults (those under age 30), and college graduates," the study said. Nearly a third of wired young adults watch videos on sites like YouTube on a typical day and 20 percent of men do the same.

Also contributing to the growth of video-site usage is the simple fact that more videos are now online than ever before, and people are increasingly posting their own content. (About 22 percent of Americans shoot their own videos and 14 percent post them online, a threefold increase in less than a year, the survey said.)

Other notable numbers:

-- The number of high school graduates visiting video sites increased from 5 percent to 13 percent.

-- The number of women using video sites rose from 5 percent to 11 percent.

-- The number of people between 30-49 visiting video sites increased from 7 percent to 14 percent.