Studio Taps Peikoff

20th Century Fox Television has appointed Michael Peikoff vice president of licensing. In his new, Hollywood, Calif.-based position, Peikoff serves as a key member of the studio’s licensing division, overseeing the company’s U.S. licensing business, its domestic licensees and retail initiatives. Previously, Peikoff was president and founder of Peik Performance, a strategic consulting and marketing firm he founded with a number of licensing and entertainment clients. He also worked at Sony Pictures Consumer Products, where he managed publicity initiatives for international film, television and animation licensing and merchandising properties including Spider-Man and Stuart Little.