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J. Walter Thompson will release new television commercials for the U.S. Marine Corps Bands in November.
The work is the Atlanta shop’s first advertising since it retained the ac-count in July.
Two “Origin” 60-second spots highlight the military service’s dozen field bands and drum and bugle corps.
The effort is part of an initiative to promote the traveling bands and help local recruiters interest high school musicians to join the Marines.
The commercials will be available as public service announcements, but local buys will be made as needed to advertise band appearances in parades and concert halls, according to Alan Whitley, group creative director at WPP’s JWT.
“The focus has to do with keeping the corps relevant to society,” said Whitley.
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