Stride Rite Children's Group Seeks Shop

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BOSTON Stride Rite has begun soliciting agencies to pitch the advertising account of its children’s footwear group.

Julie Lehman, the division’s director of marketing, declined to disclose the budget, though she said advertising, direct marketing and online efforts are all planned. Ad spending has been in the mid to high six-figure range in recent years, per CMR, but sources said the client is looking to ramp up to the low seven figures.

Toth Brand Imaging, which has worked on that portion of Cambridge, Mass.-based



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