BOSTON StrawberryFrog has been tapped for global ad chores by Emirates Airlines, the client has confirmed. Estimated billings are $30 million.
StrawberryFrog's newly established New York office will lead the Dubai-based account. Emirates becomes the first client for that outpost. The shop won the business after a review of undisclosed agencies. There was no incumbent.
Amersterdam-based StrawberryFrog has already begun work on a global television campaign to promote Emirates Airline's new first class private suites on board its Airbus A340-500. The new aircraft, which began operations in December, fly primarily on long-haul routes including Sydney and Osaka. Flights to Melbourne, New York and San Francisco will begin this spring. Ads are expected to break in the spring.
"StrawberryFrog are very creative," said Mike Simon, senior vice president corporate communications at the client, in a statement. "We're tapping into StrawberryFrog's creative thinking power, so together we can develop a new provocative campaign for our A340-500 product. We look forward to working closely with their creative team."
"We think working together as a team is the best way to develop a marketing campaign that understands the Emirates brand, the interest, needs, sensibilities of global travelers and leads to an enduring campaign that creates brand and product heat," said StrawberryFrog partner Brian Elliot.
The agency, with 70 staffers globally, has a client roster including Asics, Ikea, Mitsubishi Motors Europe and MTV Europe.