StrawberryFrog Taps President

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NEW YORK Steve Hardwick, a former managing director at Interpublic Group who helped lead the Bank of America account when it was still within the holding company, has joined StrawberryFrog here as president and managing partner.

Hardwick, 44, also is getting a stake in the independent agency, though CEO Scott Goodson declined to disclose Hardwick’s share.

As president, Hardwick will play a leading role in new business efforts and client management. He joins a senior management team that includes executive creative director Kevin McKeon and Goodson, one of the agency’s founders.

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