StrawberryFrog Talks to Suitors

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Independent StrawberryFrog is in talks to be acquired by a number of different entities, agency CEO and CCO Scott Goodson has confirmed.

Goodson identified the suitors as Publicis Groupe and at least one private equity firm.

“We continue to talk to people as we try to grow the business to meet new demands. There’s no deal signed,” Goodson said. “We’ve talked to the elite holding companies. We’re talking to Publicis and venture capital firms.”




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in