StrawberryFrog Installs Senior Talent

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NEW YORK Joe McCarthy, one of the founders of Boston agency McCarthy Mambro Bertino and a former Nike global director of advertising, has joined StrawberryFrog as managing director of the New York office.

McCarthy, 48, left MMB in January for personal reasons and had been consulting with the New York independent since February. McCarthy said he would focus on getting word out about the 25-person office to the right clients. The office last week won a project from Old Navy.

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