Send Out the Clowns
Dot-com advertising gets serious.
The Hyundai 10
Mystery Shop Is Martin Agency
Hyundai hit the road last week, visiting agencies across the country who are vying for creative on its $160 million national account. The Martin Agency is said to be one of the 10 shops in contention, although the field will likely be narrowed this week.
Robert Mondavi, maker of Woodbridge wine, has put its $10 million advertising account in review. The Oakville, Calif., vineyard's agency over the past four years, Dailey & Associates in West Hollywood, Calif., has vowed to defend and retain the business.
What do you do when your team loses its most bankable star? The Oakland A's are breaking ads that showcase how the other stars work and play well together. Foote, Cone & Belding's new approach follows Giambi's move from Oakland to the New York Yankees for a fat contract.
Gerardo, the Latin heartthrob who gave the world "Rico Suave," is back to serve up a new tune for Carl's Jr.'s Six Dollar Burger. The new Spanish-language spot was created by Anita Santiago Advertising of Santa Monica, Calif.
As Goodby, Silverstein & Partners' new creative director, Jamie Barrett settles into his shop with a big gig: leading the creative charge on the $300 million Saturn account.
Magazine Hot List
Ten titles that grew and prospered during a dismal year for publishing. The triumph of the lads: Dennis Publishing USA president Stephen Colvin is our executive of the Year, and Maxim tops the Hot List. Girl power: Editor of the Year Jane Pratt also leads our list of 10 Under 40. Plus, Startup of the Year and Creative Team of the Year.