Stories you'll find in this week's print edition of Adweek Southwest

Roadwork
DDB Dallas begins its new promotional and online assignments for a Hilton Hotels chain with a “See the USA Your Way” sweepstakes.

In for the Long Haul
Stretching Southwest’s Short Hops
GSD&M is extending a “connect-the-dots” strategy for Southwest Airline’s new nonstop, coast-to-coast flights. The Austin, Texas, shop’s TV, radio and print ads will promote an introductory $99 one-way fare on a Baltimore-Los Angeles route, which begins Sept. 15.

Spiritual Sell
The latest campaign for the New Mexico Department of Tourism draws upon the work of famous writers and artists.