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Cheers!
Richards will target “wine casuals” in its upcoming campaign for Robert Mondavi’s Woodbridge label.
Supermarket Sweeps
Houston Grocer Picks Rives Carlberg
Rives Carlberg topped Bates Southwest and J. Walter Thompson to win the account of H-E-B’s 90-plus stores in the Houston area. The Richards Group, which represents the chain across the rest of Texas, did not participate in the review. Billings are undisclosed.
For Latino Loyalty
Spanish-language broadcast and print ads from Lopez Negrete Communi-cations aim to rally Hispanics in Texas to Reliant Energy.
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