Texans in Front
BBDO Leads Charge for ChevronTexaco
The Houston office of BBDO is acting as point in the agency's pursuit of ChevronTexaco's $50 million consolidated global account. BBDO is competing against a lineup of the client's roster shops, which includes Campbell-Mithun, Mediaedge:cia and Young & Rubicam.
New York Accents
Stone & Ward hit the streets of Manhattan to shoot a television commercial for the Arkansas Department of Economic Develop-ment. The Little Rock, Ark., crew asked passersby where the top Fortune 500 company was located. The answer: Wal-Mart in Bentonville, Ark.
Media Spin Cycle
Keating Magee has spun off its media division. The unbundled operation in New Orleans, named Pure Placement Media, will be led by veteran buyer Holly Edgerton McCollum, former executive vice president of Media Direct. That New Orleans
media service recently closed its doors.
Making It Official
J. Walter Thompson has promoted Gregg Steward to senior partner and executive creative director. Steward had served as interim ecd since joining the Houston firm last September. Previously, he was a creative director at The Richards Group in Dallas.
Dieste, Harmel & Partners reprises actress Roselyn Sanchez' role as a chill-inspiring temptress in its new 30-second TV spot for lemon-lime soda Sierra Mist. The Spanish-language commercial by the Dallas agency broke last week on Univision and Telemundo. An English-language version is planned for local cable play in select markets.
Trey Laird, in-house creative chief at Donna Karan for nearly a decade, has made a career in fashion advertising. Now, after branching out on his own, can he help revive the Gap's ailing brand? Ann M. Mack talks to the man behind New York's newest agency.
-Plus, Aaron Baar previews Nikon's first television appearance in eight years, a Fallon spot for the Coolpix camera.
-In Briefs: Beefcake is no match for Hellmann's in Lowe's first work for the mayo brand.