Sewell Automotive awards its account to Stan Richards' agency.
Sara Lee Comes in From the Cold
Publicis in Mid America's initial effort for Sara Lee bagels symbolizes the company's leap from the freezer section to the bakery aisle. The 30-second television spot, which broke last week on network and cable outlets, literally jumps from one bagel lover to another.
CreatAbility has won the ad account of Girosol, a money- transfer service that links Hispanics in the U.S. to Latin America. The Coral Gables, Fla.-based agency defeated Mass Media Marketing of Miami in a review. Annual billings have not been determined.
I-shop imc2 has increased its share of Procter & Gamble's interactive-marketing business with the acquisition of two new brands. The Dallas agency has added online chores for ThermaCare and Clairol to its existing P&G lineup of Dryel, Head & Shoulders and Physique.
PEPPING UP PUTTERS
To re-energize Putt-Putt Golf Courses of America, Coyne Beahm has put a music video charge into its first work for the franchisor. The shop's TV and radio ads for the client break this week in Dallas, Houston, Washington, D.C., and other Southern cities.
Charlie Calise and Don Sedei of defunct Gleason/Calise/Associates have resurfaced as Calise and Sedei. The new agency is operational at offices on the Dallas North Tollway.
The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D'Arcy Masius Benton & Bowles. In Critique: what works and what doesn't in the new Mercedes-Benz campaign.
Plus, Best Spots of February and Briefs.