Stories you'll find in this week's print edition of Adweek Southwest | Adweek Stories you'll find in this week's print edition of Adweek Southwest | Adweek
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Stories you'll find in this week's print edition of Adweek Southwest

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7 HEAVEN SENT
GSD&M's creative "cravings" satisfy 7-Eleven.

The Realer McCoy's
McGarrah/Jessee Toughens Up Client
McCoy's Building Supply Centers goes hard-core in a $5-6 million campaign from McGarrah/Jessee. No employee aprons ("We're not baking cookies here") are seen in three gritty, not pretty monochrome TV spots by the Austin shop. "Go build something" is the tag.

OUT OF THE MONEY
Temerlin McClain is expected to lose its casino business
when Park Place Entertainment enacts a plan to consolidate the advertising of eight Nevada gaming properties. R&R Partners of Las Vegas is in line to pick up some $20 million in new billings.

TEXAS CARPOOLING
Gulf States Toyota has awarded its $14 million account to Intermark Auto-motive. The acquisition of the Houston-area group's business continues a series of Toyota dealership association victories for the Birmingham, Ala., agency in Texas, Arkansas and Mississippi.

RED, WHITE AND TRUE
GodwinGuice urges Mississippians to leave behind the terrors of Sept. 11 and move forward with their lives. The Biloxi, Miss., shop's "Go ahead America" print, outdoor and TV messages were produced in conjunction with Southern Mississippi Media Partners.

LET THERE BE M"SICA
Brains on Fire puts music first in a $15 million campaign for Don Pablo's Mexican Kitchen. Three TV spots star Campanas de Ameri-ca, a San Antonio mariachi band.

Agency of The Year
Its biggest client calls Zenith Media "a new vision of what the ideal media-buying powerhouse ought to be." It has a stellar client-services reputation and a standout new-business record, and it's our Media