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Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
-The upfront
-Agency consolidation
Jet-Set Match
Anderson Is Bombardier’s Choice
Bombardier Business Aircraft has awarded its $7 million account to Anderson Communications Group. The assignment is not the Hilton Head, S.C., shop’s first in aviation. It originally earned its wings with Gulfstream Aerospace, a rival of its new Canadian client.
Coca-Cola Extension
The Martin Agency is readying an early summer launch campaign for Vanilla Coke. Television advertising from the Richmond, Va.,
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