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Latinos Wanted
Volkswagen hires Creative on Demand to boost U.S. Hispanic sales.
Canadian Snowbird
Brewer Will Appoint Miami Ad Partner
Molson is set to award its $10 million U.S. account to Crispin Porter + Bogusky, sources said. The Miami agency prevailed over finalist Car-michael Lynch, Minneapolis, in a review. Toronto incumbent Bensimon Byrne D’Arcy retains the client’s Canadian business.
CHANGE IN STRATEGY
The American Cancer Society is pooling its separate creative themes in a single campaign. Created by T.G. Madison of Atlanta, the new $12 million effort breaks this week on national network and cable television.
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