Volkswagen hires Creative on Demand to boost U.S. Hispanic sales.
Brewer Will Appoint Miami Ad Partner
Molson is set to award its $10 million U.S. account to Crispin Porter + Bogusky, sources said. The Miami agency prevailed over finalist Car-michael Lynch, Minneapolis, in a review. Toronto incumbent Bensimon Byrne D'Arcy retains the client's Canadian business.
CHANGE IN STRATEGY
The American Cancer Society is pooling its separate creative themes in a single campaign. Created by T.G. Madison of Atlanta, the new $12 million effort breaks this week on national network and cable television. Additional print and radio PSAs will follow.
COLD WAR HEATS UP
The $7 million ad account of the Texas Dairy Queen Opera-tors' Council is going into play for the first time in 15 years. A select number of agencies will be contacted in the next week. Incumbent Grey in Irving, Texas, is "looking forward to demonstrating [its] firepower."
Erwin-Penland has won the $5-7 million broadcast account of Advance America Cash Advance Centers in a review. The Greenville, S.C., shop defeated three undisclosed agencies for the business of the money lender's nearly 1,600 locations nationwide.
"Do something amazing," urges McKinney & Silver in its initial print work for First Citizens Bank. Ads focus on how the institution can help people realize their goals.
Magazine Hot List
Ten titles that grew and prospered during a dismal year for publishing. The triumph of the lads: Dennis Publishing USA president Stephen Colvin is our Executive of the Year, and Maxim tops the Hot List. Girl power: Editor of the Year Jane Pratt also leads our list of 10 Under 40. Plus, Startup of the Year and Creative Team of the Year.