Stories you'll find in this week's print edition of Adweek New England Edition

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Doctor’s Orders
Connecticut HMO Health Net is talking to shops about its estimated $10 million account.

Kids Butt In
R.I., Vt. Campaigns Take on Tobacco
Rhode Island and Vermont launch separate campaigns-from RDW Group and Kelliher Samets Volk, respectively-in an effort to curb youth smoking. Both agencies incorporate input from teens, using their words and images in commercials.

Telephone Tag
Mullen introduces two new campaigns for Nextel Communications. One group of ads, touting the client’s Direct Connect feature, brings back gruff pitchman Dennis Franz.







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