Stories you'll find in this week's print edition of Adweek Midwest

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Fallon’s BMW Films Rolls On
The agency’s hotshot directors have found award-show gold their short films for BMW.

In Play
Mattel Begins $50 Mil. Roster Review
Ad duties for such childhood mainstays as Hot Wheels and Matchbox cars, in addition to licensed work with Harry Potter, Disney and Sesame Street, are part of Mattel’s creative face-off. Among the competitors is Foote, Cone & Belding, Chicago.

Wheaties ride
An image of Buick’s Rendezvous SUV will be emblazoned on Wheaties cereal boxes this summer in a deal thought to be the first time a non-racing GM car has appeared on the package.







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