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Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
-The upfront
-Agency consolidation
Net Effect
Publicis Filing Outlines Bcom3 Deal
An SEC document filed by Publicis lays out information that indicates how much Bcom3 shareholders can expect to reap once the sale is consummated. Benefits to Dentsu, which will have a 15 percent stake in the combined company, are also explained.
Doubling Down
Chrysler plans to spend twice as much on Internet advertising and interactive
projects this year, with an emphasis on banner ads and online games the automaker hopes will drive traffic to its site.
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