Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
Publicis Filing Outlines Bcom3 Deal
An SEC document filed by Publicis lays out information that indicates how much Bcom3 shareholders can expect to reap once the sale is consummated. Benefits to Dentsu, which will have a 15 percent stake in the combined company, are also explained.
Chrysler plans to spend twice as much on Internet advertising and interactive
projects this year, with an emphasis on banner ads and online games the automaker hopes will drive traffic to its site. Chrysler says games attract
an older crowd than might be expected.
Blue Cross and Blue Shield of Minnesota went coast to coast in finding semifinalists for its $80-110 million, 10-year anti-smoking account. A strong cast of agencies, several with anti-tobacco experience, will meet with company executives later this month.
Doner's debut for PacifiCare Health Systems highlights services such as a ratings system for doctors groups. The West Coast provider wants to differentiate itself among competitors. Doner won the $20 million business in January.
American Trans Air plans a fall branding push from Chicago's Publicis in Mid America, which was awarded project work for the Indianapolis-based carrier following a review last year.
One Plus One
Fallon's BMW Films campaign has hip Hollywood talent, action and intrigue, and, now, top honors from both The One Show and its companion interactive awards. Mallorre Dill reports on last week's show. Plus, Barbara Lippert on Cliff Freeman's latest freakishly funny campaign.
Also: Best Spots of April and Briefs.