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Jay Chiat
1931-2002
By Committee
Chrysler Search Is Closely Watched
Under scrutiny from activists, Chrysler expanded the size of the committee overseeing its $50 million multicultural marketing review to include minority dealers and business leaders. The automaker named five finalists for the account last week.
User Benefits
General Motors will emphasize the benefits of owning a Certified Used Vehicle in what’s expected to be the company’s most concerted ad effort for the program so far. The campaign, from Mullen, continues the tagline, “The right way.
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