Class in Session
DeVry Reviews Its $35-45 Mil. Account
Chicago shops with strong direct capabilities have the best chance in an agency review by DeVry Inc. The company is in the midst of grouping its two major brands, DeVry Institute and the Keller Graduate School of Management, into DeVry University.
The United States Postal Service ex-pects to retain a new theme from lead creative shop Leo Burnett, even after completing an agency consolidation review, officials say. Burnett's effort breaks this week and attempts to convey the often emotional meaning of mail.
The first long-format commercial behind GMC trucks breaks this week. The 28-minute infomercial from Lowe features engineers giving details on features the automaker says set GMC vehicles apart from the competition, such as the "Quadrasteer" four- wheel steering
Progressive Insurance is looking for an agency to handle a five-year project targeting teens. The search doesn't affect the role of the Ohio company's lead shop, Doner in Southfield, Mich., which is expected to participate in the pitch. Estimated billings are $5-10 million.
Bill Ford's Tale
Ford Motor's CEO and Henry Ford's great- grandson Bill Ford Jr. narrates and appears in TV spots from J. Walter Thompson, Detroit. More than 80 Ford employees also appear in the work.
Andy Hirsch and Randy Saitta go way back. They've served as head creatives at New York shop Merkley Newman Harty & Partners for three years, partnered on Mercedes work for eight and have been colleagues since the mid-'80s. Now at Merkley's helm, they're facing their biggest challenge yet. Andrew McMains reports.