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Trade Secrets
Agencies are again buzzing about print production practices as details emerge
of the federal probe of a former Grey executive.
Niche Pitch
Chrysler Rethinks Minority Marketing
Chrysler says it’s set to take a new and improved approach to reaching minority groups. That means, in part, moving away from distinct executions for each market. It also means a review for the $40-50 million account, which the client may consolidate.
Smoke Joke
A TV spot that airs only today promotes
a new brand of cigarettes, Figment, that’s free of harmful substances.
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