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Stories you'll find in this week's print edition of Adweek East

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On the Road in . . .Salt Lake City
Joan Voight visits Richter7, a creative agency balancing advertising and Mormon life in the shadow of the Olympic Games.

Soda Dispenser
McCann Seeks Lead Creative on Coke
McCann-Erickson in New York is creating a senior-level position to oversee the agency's work for key Interpublic Group client Coca-Cola. The agency has hired a recruiter but is still in the early stages of a search to fill the post.

Gates Open
Microsoft attempts to show its lighter side in a new installment of the "Agility" campaign, a $200 million global effort that debuts this week. McCann-Erickson in San Francisco targets businesspeople via four TV spots, along with print and online executions.

In The Groove
Three agencies will compete for Dunlop Tire's $25-30 million North American and European account: Arnold in Boston, Bartle Bogle Hegarty in London and Goodby, Silverstein & Partners in San Francisco. Parent Goodyear Tire & Rubber wants to reposition the brand this year.

Home Base
Final pitches for Ikea's $30-40 million account are scheduled for Tuesday in Plymouth Meeting, Pa. Out of the 20 shops that received the RFP, the contest is now down to Berlin Cameron/Red Cell, Goodby, Silverstein & Partners and Crispin Porter + Bogusky.

Too Cool For School?
Concerned about junk-food consumption, Maryland legislators want to limit student exposure to ads and vending machines. An advertising lobby group is on alert.

Chicken Feed
In Critique: With chickens helping to staff IT departments and little girls hacking into car assembly plants, Fallon brings fun to EDS' high-tech business solutions. Work for Apple iPhoto, Target and Staples is among our Best Spots of January. In Briefs: DGA nominations, TV viewers pick Top 10 spots, and how Ikea makes heads roll.