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BOSTON Stop & Shop and Giant Food supermarkets hop on the social marketing bandwagon in a new campaign from Mullen.
The IPG shop in Wenham, Mass., has crafted unscripted, documentary-style TV spots and launched online forums that focus on how real people connect with the grocery chains and rely on them to improve their daily lives.
“In this age of the in-charge consumer, it’s vitally important to bring real people to the forefront of the brand,” said Mullen group cd Amy Hunt.
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