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A man rushing his wife to the maternity ward spots a TCBY store and is torn between familial duty and his craving for a treat. Choosing the greater good, however, does not prevent the father-to-be from trying to sneak an ice cream into the delivery room.
“TCBY. It’s just that tempting” is the tagline for the 30-second spot, Stone & Ward’s first television work for the chain in nearly two years.
How tempting?
A second commercial, part of the Little Rock, Ark.,
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