Stone & Ward Gets Teletouch Branding, Promos

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Teletouch Communications has named Stone & Ward agency of record for its $2.5 million advertising account.
“It’s going to be fast and furious for the next few months,” agency president Millie Ward said, as the client combines a regional branding campaign with the opening of 30 new storefronts by year’s end.
Teletouch Communications, headquartered in Tyler, Texas, provides paging services in Alabama, Arkansas, Florida, Louisiana, Mississippi, Missouri, Oklahoma, Tennessee and Texas. The company focuses on smaller metropolitan markets where there is less competition.
The branding initiative will be the first for Teletouch.
“We’ve been on an acquisition binge the last few years,” said Teletouch director of marketing Jim Liszewski.



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