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Playground quarrels and a beauty salon catfight are featured in Stone & Ward’s new television spots for Magic Springs & Crystal Falls amusement park.
The contentiousness is due to a fundamental point of difference: which is better—a water park or a theme park?
In one 30-second spot breaking June 11, elderly ladies sitting under hair dryers at the beauty salon debate the issue with a ferocity that devolves into water throwing and insults. In another ad, children gather around playground combatants who push and shove to defend their favorites.
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