Stone Ward Bows Surplus Warehouse Ads

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DALLAS Stone Ward Advertising has launched a new image campaign for Surplus Warehouse that introduces “Build more. Spend less” as a tagline, the shop said.

Created by the Little Rock, Ark., agency, the regional effort for the building material supplier targets professional contractors and the average do-it-yourselfer, the shop said. The campaign includes TV, print, direct mail and point-of-sale elements.

“Surplus Warehouse offers deep-discount building supplies, so our goal was to have a campaign that clearly captures the value customers receive when they buy from us,” said H.R.



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