Stone & Simons Effort Promotes Mich. Jobs Agency | Adweek Stone & Simons Effort Promotes Mich. Jobs Agency | Adweek
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Stone & Simons Effort Promotes Mich. Jobs Agency

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A statewide campaign for the Michigan Department of Career Development from Stone & Simons attempts to increase awareness of the agency's career and training development offerings.

The campaign includes a 30-second TV spot, six 60-second radio spots, as well as outdoor, print, Internet, and in-theater airing of the TV spot, said Doug Stone, executive vice president of account services at the Southfield, Mich., agency. Promotional events and tie-ins are also planned.

The shop was awarded the account last year following a competitive bidding process. Billings are estimated at $2 million.

The MDCD helps Michigan workers find jobs and Michigan employers recruit and train skilled workers.