A statewide campaign for the Michigan Department of Career Development from Stone & Simons attempts to increase awareness of the agency's career and training development offerings.
The campaign includes a 30-second TV spot, six 60-second radio spots, as well as outdoor, print, Internet, and in-theater airing of the TV spot, said Doug Stone, executive vice president of account services at the Southfield, Mich., agency. Promotional events and tie-ins are also planned.
The shop was awarded the account last year following a competitive bidding process. Billings are estimated at $2 million.
The MDCD helps Michigan workers find jobs and Michigan employers recruit and train skilled workers.