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Cole & Weber hopes to take advantage of the stock market’s mass seduction of the populace with its ads for Netstock Direct, an online resource for direct investing.
The Seattle agency launches a national cable TV and print campaign this week promoting Netstock’s ShareBuilder.com service. Thirty- and 60-second spots are scheduled
to air on national cable networks
such as CNBC and CNN. Print ads will appear in Time, Newsweek and
Money. The ad budget is $3-5 million.
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