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ATLANTA Wray Ward Laseter said it has been selected by the Charlotte Sting, without a formal review, to develop advertising, public relations and interactive initiatives.
The Charlotte, N.C., shop will produce advertising to herald the start of the WNBA team’s eighth season, beginning this spring. WWL said it was chosen because of its work for the National Basketball Association’s newest expansion team, the Charlotte Bobcats. Robert Johnson, founder and chief executive officer of Black Entertainment Television, owns both franchises.
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