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LOS ANGELES Ground Zero has unveiled its first work for the Partnership for a Drug-Free America’s “Check Yourself” campaign.
The national pro bono effort from the Marina del Rey, Calif., shop is meant to prompt kids and teens to question if they’re in control as they move down the continuum from experimentation to addiction.
The campaign includes two video executions running in malls, through media donated by AT&T Comcast. One video spot shows orange circles with messages such as, “I’d never try weed.
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