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By David Gianatasio
BOSTON–In its latest installment in Massachusetts’ advertising war on smoking, Houston Herstek Favat has fashioned a one-two punch.
The Boston agency has created two TV campaigns–one humorous, the other with heavier overtones– now breaking throughout the Bay State. ‘If you’re out there with a hard message, you should also be there with a light, loving message,’ said Dr. Greg Connolly, director of the Department of Public Health’s Tobacco Control Program.
One campaign uses striking visuals and somber copy to drive home the health hazards to nonsmokers posed by second-hand smoke.
‘You may not realize it, but second-hand smoke emits thousands of toxic chemicals into the air,’ begins the voiceover for one 30-second spot.
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