Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Atkins/Lord & Lasker has taken on the$2-3 million ad account of In-Stride Shoes, a brand management company.
The San Antonio firm is relatively new, but the brands it markets are not. They include Body Glove Footwear (marine shoes), Soap Shoes (kids), Mozo (leather casuals), New Life (maternity), Cheer Athletic Footwear (cheerleaders) and Cintas (work boots and safety shoes).
“It’s one of the most pleasurable things for advertising teams to have the chance to work on consumer products, and footwear is a very dynamic category,” said agency chairman and CEO Steve Atkins.
Atkins/Lord & Lasker, also in San Antonio, will provide advertising, product packaging, public relations, promotions and other marketing support for all six specialty footwear brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in