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AGENCY: Romann & Tannenholz/New York
CREATIVE DIRECTOR: Gad Romann
ART DIRECTOR: Rita Winnis
WRITER/DIRECTOR: Gad Romann
PRODUCER: Andy Schul, Circa Productions
CLIENT: Stella Cheese Co.
It took 85 years, but Stella Cheese Co. may finally be on its way to brand awareness, with a new campaign from Romann & Tannenholz/New York. The effort, reminiscent of Tennessee Williams’ A Streetcar Named Desire, stars a young man who screams ‘Stella, Stella’ at an illuminated window on New York’s West 75th Street. The twist is that he’s shouting for Stella brand cheese.
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