Steinbrenner Gets Fired | Adweek
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Steinbrenner Gets Fired

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George Steinbrenner didn't disappoint in a radio spot for the Milwaukee Brewers conceived by agency Kohnke Hanneken.
The commercial, promoting the Brewers' return to the National League, has the Yankees' owner acting approporiately grouchy in a dialogue with Brewers president and chief executive officer Wendy Selig-Prieb.
It took a second take, though, for the ornery boss to get fully into character.
"He got angry [after the first take] because I told him he wasn't acting angry enough. Then, because he was mad at me, it worked," said agency partner David Hanneken.
Steinbrenner taunts Selig-Priebe for running to the NL to escape his Yankees. He's then forced to admit that he actually misses the Brewers-Yankees rivalry.
Kohnke Hanneken also wrote scripts using Los Angeles Dodgers vice president Tommy Lasorda for a midseason campaign. Both Steinbrenner and Lasorda donated their $500 fees to charity, Hanneken said.
--Trevor Jensen