Stein Robaire Wins $2-Mil. Software Biz By Kathy Tyre

LOS ANGELES - Stein Robaire Helm here added to its roster last week Knowledge Adventure, a maker of multimedia educational software with a $2-million ad budget

Executives at the La Crescenta, Calif.-based company saw spec creative and media presentations from SRH; incumbent Orenstein Savage/Sherman Oaks, Calif., which has worked with the company on a project basis; Anderson & Lembke and Citron Haligman Bedecarre, both S.F.; and Bloom FCA/N.Y.
Knowledge was established two years ago by a group of execs from Lotus Development Corp. The company has done limited direct response advertising until now, said vp/marketing Steve Chadima.
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