Steemer in Review

Stanley Steemer has launched a review for its $35 million U.S. creative account.

The Dublin, Ohio, carpet-cleaning service sent out RFPs in the last two weeks to 18 agencies, all of them “east of the Mississippi,” said Ismael Sapoval, vp of marketing. Proposals are due back at the end of the month. Presentations will follow, and a final decision is expected in late August, Sapoval said.

Stanley Steemer, whose long-running tagline is “Tough on dirt, gentle on carpet,” is asking shops to pitch strategic and creative concepts as it expands its business to include air-duct cleaning, tile and grout service, water extraction and carpet sales.