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Steelcase, the nation’s top seller of office furniture, is looking to increase its advantage with marketing efforts from a new ad agency, Martin/Williams.
Steelcase, based in Grand Rapids, Mich., chose the Minneapolis shop last week following a review that sources said also involved BBDO in Minnea polis. The previous agency of record, The Martin Agency in Richmond, Va., did not participate in the review. Biggs/Gilmore Communications in Kalamazoo, Mich., continues to handle promotions for the company’s dealers.
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