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The state of Oregon’s Health Division is looking for an ad agency to handle its first tobacco prevention and education campaign.
The state agency issued a request for proposals last month for the $4 million advertising and public relations account. Agencies with experience in awareness and education campaigns were asked to submit credentials. Approximately half a dozen undisclosed Oregon shops responded, sources said.
The selected agency will be responsible for developing a comprehensive, statewide public awareness and education campaign about tobacco prevention, the dangers of tobacco use and secondhand smoke and the benefits of quitting smoking.
Both paid and public service advertising will include TV, radio, outdoor and print executions.
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