The agency formed earlier this year that is simply known as H has added three senior managers who have experience on such accounts as Sun Micro systems and Microsoft.
The San Francisco shop, created out of the former Halloran Robertson & Associates, last week named Robert White executive vice president and managing director; Adam Kaufman executive vice president of strategy; and Hunter Madsen senior vice president of product marketing.
H president Robert Halloran said the hires will steady the agency after "a little bout of dot-carnage."
"What we're trying to do now is use the Web and technology to help with creative, media and sales," Halloran said. "These guys have strong grounding in the business and will help with that."
Much like AKQA (formerly Citron Haligman Bedecarré), H is trying to carve out a niche in the market by doing more than creating and placing ads. It provides traditional TV and print work and has created a system called HITS that directs viewers of many of its ads to a Web site, where they are encouraged to offer feedback to the client.
White, 47, has worked at J. Walter Thompson in Miami and Dallas. He also worked on Safeway at McCann-Erickson and spent more than a year with Lot 21, a digital agency. "I had done the traditional and digital thing, and I wanted to be in an environment where both exist together," he said. "This is a place where all disciplines are united."
Kaufman, 43, worked at Anderson & Lembke as a creative director and on Microsoft at Ogilvy & Mather. He was recently a managing director at Zentropy Partners.
Madsen, 45, is a veteran of J. Walter Thompson and several dot-com startups.
H works with Charles Schwab and the minor league San Jose Giants. The agency claims it does not operate under a traditional billing structure and had $8 million in revenue last year.