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Three-month-old sports-marketing firm Aura360 is close to a deal with its first high-profile sponsor, Nike.
The athleticwear client is expected to sign on this week as sponsor of the Elite Adventure Team, a global-adventure race team and client of the Portland, Maine, startup, agency executives said. Nike officials were unavailable for comment.
Media and marketing veterans Rory Strunk and Rufus Frost formed Aura360, which focuses on the action- and adventure-sports niche, in January.
“I know this audience intimately,” said Strunk, who serves as CEO.
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