Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Want to appear in a Reebok commercial? Here’s a tip for getting hired: Wear Nike apparel.
Terry Simpson, the star of Reebok’s latest spot, showed up at the casting call wearing Nike gear from head to toe – and got hired anyway.
“It was very last minute,” confessed Britney Yunker, a vice president at Stars, the San Francisco talent agency that represents Simpson. “We knew the call was for athletic wear, but I thought it had to be Nike.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in